Art Direction / Design

CHANNELS: Logo / Branding / Business Card / Letterhead

Branding for Wendy's® Wonderful Kids, a signature program of the Dave Thomas Foundation for Adoption®. The program provides funding to adoption agencies across the U.S. and Canada to hire recruiters focused on finding adoptive homes for children in foster care.

This uplifting, energetic mark depicts two children with raised, clasped hands forming the shape of a house in its negative space—a symbol of connection, stability, and hope. The type treatment features a playful yet approachable font that complements the illustration. The clean style and color palette align with the Dave Thomas Foundation for Adoption® identity—keeping the look clean, cohesive, and full of heart.