Creative Direction / Art Direction / Design

Branding concept for Red Lobster’s new Seafood With Standards sustainability platform—Traceable. Sustainable. Responsible.

This visual identity communicates Red Lobster’s commitment to ethically sourced, 100% traceable seafood. The logo features a blue infinity wave enclosed in a circle—symbolizing the brand’s ongoing promise to the sea. The ocean-inspired color palette reinforces this connection, while iconography supports key sustainability pillars and menu-specific claims.

Authentic photography—featuring real fishermen, fresh catches, and craveable prep moments—gives the system a credible, transparent feel.