Creative Direction / Art Direction / Design

CHANNELS: Branding / Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners

Give back to those who give so much. Purina® Supports Our Heroes was an omnichannel cause-marketing campaign inviting pet lovers to show their support by voting for their favorite military pet charity. With $100,000 in donations at stake from Purina, the initiative drove engagement at PureLoveForPets.com while supporting organizations that help veterans and their pets.