Creative Direction / Art Direction / Design

CHANNELS: Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners

Set sail for a chance to win in the Purina® Summer Treasure promotion—an omnichannel, pirate-themed instant win game featuring 40,000 prizes. The campaign invited pet lovers to discover summer’s hidden treasures—free Purina® product coupons—while driving trial across the full brand portfolio including dog and cat food, treats, and litter. The playful digital experience brought product discovery to life in a fun, engaging way at PureLoveForPets.com.