Creative Direction / Art Direction / Design

CHANNELS: Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners

We’re rolling out the red carpet for the Purina® Summer Blockbuster—an omnichannel campaign that positions Purina’s portfolio of brands and pets as the stars of summer. With a bold, cinematic theme, this playful concept captured seasonal excitement while driving consumer engagement and product trial. Customers were directed to PureLoveForPets.com to play for a chance to win an exclusive Purina® Wag Bag, packed with the latest brand products.