Creative Direction / Art Direction / Design

CHANNELS: Branding / Microsite / Email / Web Banners / Social / FSI / Video / Retailer Activations

To celebrate National Pet Month, Purina launched Roll Over Hunger—a charitable campaign inviting pet lovers to upload a photo or video of their pet “rolling over” at RollOverHunger.com to support shelter animals. For each upload, Purina made a donation to feed pets in need. The campaign also featured an instant win game offering a chance to win a $10 Purina coupon, helping drive engagement, product trial, and brand awareness.