Creative Direction / Art Direction / Design
CHANNELS: Branding / Digital / Display / Email / Events / FSI / Microsite / Print / PR / Retailer Activations / Social Video
Omnichannel campaign for Purina's largest portfolio promotion of the year—National Pet Month! In support of this month-long celebration, and in an effort to increase awareness and trial of Purina products, Purina led the Paw It Forward movement and asked pet lovers to show and share their love of pets at PureLoveForPets.com.