Creative Direction / Art Direction / Design

CHANNELS: Brand Repositioning / FSI / In-Restaurant POS / Menuboards / Packaging / Print

Laughing Noodle was a White Castle fast-casual test concept that combined the familiar White Castle experience with a menu of globally inspired noodle and soup dishes, all under one roof.

Developed the creative tone, look, and feel for the repositioned brand through witty, menu-specific headlines and the introduction of the "Noodle Family," a playful illustration style that added personality to the brand.

Food photography was provided by the client.