Art Direction / Design

CHANNELS: Digital / Outdoor (OOH) / Print / Stadium Signage / Web Banners

This space-themed campaign for Major League Soccer took inspiration from the rivalry with LA Galaxy, featuring an iconic visual of a soccer cleat imprint on the moon. Blackout the Galaxy served as both the campaign title and a rallying cry for fans, with a bold black-and-gold headline treatment that added energy—helping to build excitement and boost attendance for one of the season’s biggest matchups: Columbus Crew vs. LA Galaxy.