Art Direction / Design

CHANNELS: Branding / Business Cards / Letterhead / Print / Website

Rebranding of Cityside Archives, a New York-based document management company seeking a more modern, tech-forward identity to reflect its security and digital capabilities.

This single mark cleverly merges elements of a barcode, stacked documents, and a stylized NYC skyline—representing three key ideas—data tracking, documents, and city roots in one cohesive form.

A bold, industrial typeface reflects the company’s secure, tech-driven services, while a deeper orange was added to expand the color palette and complement the original tones.