Creative Direction / Art Direction / Design

CHANNELS: Chase.com Owned Channel Ads / Collateral / Creative Testing / Direct Mail / Email / Google Demand Gen Ads / Marketing Communications / Paid Social / Solutions Explorer / Valpak

Chase Secure Banking (formerly Chase College Checking) is designed to meet customers at different stages of their financial journey. Whether helping college students build financial independence or providing a simple, low-cost banking option for everyday money management, these products emphasize accessible digital banking and tools that help customers confidently manage their finances through the Chase Mobile app.

A selection of digital and print creative for Chase Secure Banking and Chase College Checking.

Developed a visual language to engage college students across digital and print channels, driving checking account acquisitions. The colorful, energetic design stayed true to the Chase brand while giving the product a more fun, approachable look tailored to a college audience.

Feel the Power of Chase College Checking
Navigating finances as a college student should feel empowering. With Chase, get the tools and support you need to manage your money like a pro. Plus, get $100 when you open a Chase College Checking account with qualifying activities. From hitting savings goals to making smart spending choices—celebrate the small victories and feel the power that comes from learning to money confidently.

Live in Your Money Moment
Today's college students are the first digitally native generation, so it's only natural they'd want banking tools that make managing money easy wherever the day—or night—takes them. They live in—and for—the moment. And while they don’t want it to rule their lives, money is an essential tool for creating these moments.

With Chase College Checking and the mobile app, students can start their journey to financial freedom. It offers the convenience, security and control they crave, with real-time tools that can help students live in their money moments.