Creative Direction / Art Direction

CHANNELS: Branding / Card Art Design / Collateral / Direct Mail / Email

Private Label and Co-Brand Credit Cards help retailers strengthen customer loyalty through branded credit programs that reward repeat purchases and deepen long-term customer relationships.

A selection of cardmember lifecycle communications developed for major retail and consumer brands, supporting awareness, acquisition, welcome, and ongoing engagement.

The work focused on strengthening connections between cardmembers and the brands they love—driving activation, increasing spend, reinforcing program benefits, and encouraging rewards redemption.

Brands included: Ann Taylor, Loft, Sephora, Ulta Beauty, Bed Bath & Beyond, BJ’s, Boscov’s, Floor & Decor, IKEA, Meijer, Overstock, Lexus, Toyota, Kay, Jared, Zales, Gordon’s Jewelers, The Sterling Family of Jewelers, PlayStation, Sony